From Invisible Freelancer to  In-Demand Authority

Position Your Profile to Command Premium Rates. Move away from the exhausting cycle of bidding on low-paying jobs. Learn the exact alignment skills needed to optimize your LinkedIn presence so that high-value, global business owners recognize your worth the moment they land on your page.

Safeguard Your Business with Smart Client Filtering

Establish Strategic Boundaries That Protect Your Time. Growth isn't just about saying "yes" to everyone; it's about knowing who to say "no" to. Master the 'Bedrock' framework to weed out bargain-hunters and high-stress leads, ensuring you only fill your roster with respectful, long-term clients who value your strategic insight.

The Bedrock Engine Advantage

Build a Scalable Bridge Between Your Skills and Your Market. Technical accounting and business skills are only half the equation. This course bridges the gap by giving you the exact communication and positioning tools required to turn your hard-earned knowledge into a highly profitable, sustainable career.

About The Course

It is deeply frustrating to spend hours sending connection requests and updating your profile, only to be met with silence—or worse, clients who constantly try to beat down your prices. We know how draining it feels to deal with scope creep and high-maintenance leads who don't respect your boundaries. You have invested heavily in your business and accounting education, and it hurts when the market treats your premium skills like a cheap commodity. LinkedIn Market Alignment is your definitive solution to this exhausting cycle. In this targeted, step-by-step course, we pull back the curtain on how high-earning professionals position themselves on LinkedIn. You will learn how to speak directly to the pain points of ideal business owners, structure your messaging to build immediate trust, and deploy subtle but highly effective filters that keep bad-fit clients far away from your inbox. We break down these advanced marketing concepts into simple, encouraging milestones that you can implement immediately. Most importantly, this course is designed as one essential block in your larger professional development journey. True career freedom requires a dual mastery: top-tier technical capability and elite market positioning. By mastering this piece of the LinkedIn Authority to Lead Engine™, you aren't just tweaking a social media profile—you are laying the strategic foundation for a thriving, resilient global business that will support your lifestyle and professional ambitions for years to come.

Meet Your Instructor, LinkedIn Expert

Joe DiChiara, CPA Founder & CEO of Bedrock360 Business Solutions As a seasoned Certified Public Accountant and business strategist, Joe DiChiara understands firsthand that technical brilliance means nothing if you can't connect with the right clients. Over his decades-long career, Joe has helped thousands of freelancers, bookkeepers, and accounting professionals look beyond the spreadsheets to build authentic, highly profitable personal brands. Joe’s teaching style is deeply rooted in encouragement, community, and real-world practicality. He doesn’t just teach theory; he provides the foundational business blueprints he used to build his own successful practices. Joe is fully invested in your long-term transformation, serving as your strategic mentor to ensure you have both the confidence and the market positioning to achieve true financial freedom.

Course Curriculum

9 Chapters · 30 Lessons

  1. 1

    Welcome!

    1. (Included in full purchase)

      Welcome to Course 2: LinkedIn Market Alignment: Attract the Right Clients (Not the Wrong Ones)

  2. 2

    Course Materials

    1. (Included in full purchase)

      Course Textbook

    2. (Included in full purchase)

      Course Syllabus

    3. (Included in full purchase)

      Glossary of Terms

    4. (Included in full purchase)

      Course Workbook

  3. 3

    Lesson 1: Remote Employee vs Freelancer vs Agency Owner

    1. (Included in full purchase)

      Lesson 1: Remote Employee vs Freelancer vs Agency Owner

    2. (Included in full purchase)

      Lesson 1: Remote Employee vs Freelancer vs Agency Owner

    3. (Included in full purchase)

      Lesson 1 Bonus: Remote Employee vs Freelancer vs Agency Owner

    4. (Included in full purchase)

      Lesson 1 Quiz

  4. 4

    Lesson 2: Understanding Client Buying Behavior

    1. (Included in full purchase)

      Lesson 2: Understanding Client Buying Behavior

    2. (Included in full purchase)

      Lesson 2: Understanding Client Buying Behavior

    3. (Included in full purchase)

      Lesson 2 Bonus: Understanding Client Buying Behavior

    4. (Included in full purchase)

      Lesson 2 Quiz

  5. 5

    Lesson 3: Matching Your Messaging to Market Demand

    1. (Included in full purchase)

      Lesson 3: Matching Your Messaging to Market Demand

    2. (Included in full purchase)

      Lesson 3: Matching Your Messaging to Market Demand

    3. (Included in full purchase)

      Lesson 3 Bonus: Matching Your Messaging to Market Demand

    4. (Included in full purchase)

      Lesson 3 Quiz

  6. 6

    Lesson 4: Stability vs Flexibility Decision Framework

    1. (Included in full purchase)

      Lesson 4: Stability vs Flexibility Decision Framework

    2. (Included in full purchase)

      Lesson 4: Stability vs Flexibility Decision Framework

    3. (Included in full purchase)

      Lesson 4 Bonus: Stability vs. Flexibility Decision Framework

    4. (Included in full purchase)

      Lesson 4 Quiz

  7. 7

    Lesson 5: One-Client vs Multi-Client Models

    1. (Included in full purchase)

      Lesson 5: One-Client vs Multi-Client Models

    2. (Included in full purchase)

      Lesson 5: One-Client vs Multi-Client Models

    3. (Included in full purchase)

      Lesson 5 Bonus: One-Client vs. Multi-Client Revenue Models

    4. (Included in full purchase)

      Lesson 5 Quiz

  8. 8

    Lesson 6: Leveraging Communities and Referrals

    1. (Included in full purchase)

      Lesson 6: Leveraging Communities and Referrals

    2. (Included in full purchase)

      Lesson 6: Leveraging Communities and Referrals

    3. (Included in full purchase)

      Lesson 6 Bonus: Leveraging Communities and Referrals Through Clarity

    4. (Included in full purchase)

      Lesson 6 Quiz

  9. 9

    Congratulations!

    1. (Included in full purchase)

      Congratulations & Thank You!

What People Are Saying

Discover how our course is transforming careers and opening new doors for professionals like you.

”
"Finally, I'm attracting clients who respect my worth!" "Before taking this course, my LinkedIn inbox was a ghost town, and the few clients I did find always argued about my accounting rates. Following Joe's alignment strategy changed everything. Within three weeks of adjusting my profile, I signed two premium US clients who paid my full asking price without hesitation. This course is an absolute must-have!"
— Arnel M.

Freelance Accounting Specialist

”
"A complete mindset and career shift." "I used to think marketing myself on LinkedIn was impossible for an introvert like me. This course broke it down so simply and supportively. I learned how to set boundaries and filter out bad-fit clients before they even messaged me. It fits perfectly with the other Bedrock courses and has completely elevated my career trajectory."
— Sarah T.

Certified Virtual CFO & Bookkeeper

”
"No more guessing games—just pure strategy." "The 'Bedrock Advantage' is real. Joe teaches you exactly how to speak to business owners so they see you as a partner, not an assistant. The clarity I gained from the Market Alignment module gave me the confidence to drop my lowest-paying clients and make room for businesses that actually value my expertise."
— Jonathan D.

US Tax & Payroll Professional

Ready to Elevate Your Career with LinkedIn?

Join now and unlock a world of career opportunities with our exclusive LinkedIn strategies course.

₱2,699.00

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