Build a Natural, Trust-First Soft Sales Funnel

Learn the exact skills needed to convert your visibility into meaningful conversations and warm leads without ever pitching or feeling pushy.

Accelerate Your Career with Relationship-Based

Growth Unlock consistent inbound messages, warm discovery conversations, and valuable referral opportunities that elevate your accounting or professional services practice.

The Bedrock Systemic Advantage 

Replace unpredictable, exhausting outreach with a structured, repeatable conversion system designed to serve as the foundational bedrock of your long-term business development.

About the Course

You are putting yourself out there and gaining visibility on LinkedIn, but it can be deeply frustrating when that engagement does not turn into real business opportunities. It is completely natural to feel stuck when you do not know what to say in direct messages without sounding salesy or insincere. You might find yourself unsure of how to naturally guide a conversation from a casual "nice post" comment to a meaningful "let’s talk" business discussion. Because you care about your professional reputation, you may frequently hesitate to follow up simply because you never want to look or feel pushy.  LinkedIn Conversation Funnels: Turn Content Into Clients is specifically designed to alleviate those anxieties by replacing hard-selling tactics with a soft funnel built entirely on trust and education. This 90-minute, self-paced course delivers practical video lessons, downloadable PDFs, worksheets, and knowledge-checking quizzes to give you complete clarity. You will discover exactly why hard selling fails on LinkedIn, how to read profile views as clear buying signals, and how to use authentic storytelling to drive inbound messages. By mastering a repeatable conversion path—Content → Connection → Conversation → Conversion—and leveraging value-first engagement, you will learn to attract consistent inbound leads comfortably and naturally.   Most importantly, this course is not a standalone quick fix; it represents a critical milestone in your holistic professional development as Course 4 of the comprehensive, 5-course LinkedIn Authority to Lead Engine™ training series. By establishing these conversion funnels, you lay the necessary structural groundwork for the final phase of your journey: Course 5: Timeless LinkedIn Authority: Close Clients Through Education & Trust. Together, this systematic learning path prepares you to scale your business through ethical, relationship-based growth that outlasts algorithm changes. Whether you are launching a new accounting career or expanding an existing consulting practice, this holistic approach equips you with the lifelong client-acquisition skills required to lead your industry and build a thriving, sustainable business.

Meet Your Instructor

Joe DiChiara, CPA, is a practicing certified accountant specializing in structured business systems, workflow automation, and practical implementation frameworks for entrepreneurs and professionals. With over four decades of solid business experience, Joe graduated with a B.S. in accounting from the State University of New York College at Oswego in 1983 and opened his first CPA office in 1994, specializing in forensic accounting and solving complex tax problems. Today, he is the founder and CEO of Bedrock360 Business Training, Bedrock360 Tax Solutions, and Bedrock360 Marketing Solutions. Joe’s unique teaching philosophy focuses on practical, hands-on instruction and real-world applications designed to make learning easy, enjoyable, and highly actionable. Throughout this course and your broader professional journey, Joe acts as your supportive guide and operational mentor. His ultimate mission is to foster entrepreneurship globally and empower you with the systematic workflows and value-first frameworks you need to turn your professional expertise into a highly profitable, scalable, and deeply rewarding career.

Course Curriculum

9 Chapters · 30 Lessons

  1. 1

    Welcome!

    1. (Included in full purchase)

      Welcome to Accounting For Beginners

  2. 2

    Course Materials

    1. (Included in full purchase)

      Textbook

    2. (Included in full purchase)

      Syllabus

    3. (Included in full purchase)

      Glossary of Terms

    4. (Included in full purchase)

      Student Workbook

  3. 3

    Chapter 1: Understanding The Balance Sheet

    1. Understanding The Balance Sheet Free preview
    2. (Included in full purchase)

      Understanding The Balance Sheet

    3. (Included in full purchase)

      Chapter 1 Resources: Understanding The Balance Sheet

    4. (Included in full purchase)

      Chapter 1 Quiz

  4. 4

    Chapter 2: Understanding The Income Statement

    1. (Included in full purchase)

      Understanding The Income Statement

    2. (Included in full purchase)

      Understanding The Income Statement

    3. (Included in full purchase)

      Chapter 2 Resources: Understanding The Income Statement

    4. (Included in full purchase)

      Chapter 2 Quiz

  5. 5

    Chapter 3: Understanding The Trial Balance

    1. (Included in full purchase)

      Understanding The Trial Balance

    2. (Included in full purchase)

      Understanding The Trial Balance

    3. (Included in full purchase)

      Chapter 3 Resources: Understanding the Trial Balance

    4. (Included in full purchase)

      Chapter 3 Quiz

  6. 6

    Chapter 4: The Chart of Accounts

    1. (Included in full purchase)

      The Chart of Accounts

    2. (Included in full purchase)

      The Chart of Accounts

    3. (Included in full purchase)

      Chapter 4 Resources: Understanding the Chart of Accounts

    4. (Included in full purchase)

      Chapter 4 Quiz

  7. 7

    Chapter 5: Where to Start

    1. (Included in full purchase)

      Where to Start

    2. (Included in full purchase)

      Where to Start

    3. (Included in full purchase)

      Chapter 5 Resources Where to Start: Accounting Workflow & Cleanup

    4. (Included in full purchase)

      Chapter 5 Quiz

  8. 8

    Chapter 6: Introduction to Accounting Software

    1. (Included in full purchase)

      Introduction to Accounting Software

    2. (Included in full purchase)

      Introduction to Accounting Software

    3. (Included in full purchase)

      Chapter 6 Resources: Accounting Software: Using Technology the Right Way

    4. (Included in full purchase)

      Chapter 6 Quiz

  9. 9

    Congratulations!

    1. (Included in full purchase)

      Congratulations on Completing The Course!

Student Testimonials

Discover how our course is empowering individuals to master accounting with confidence and expertise.

”
"From Cold Connections to Warm Inbound Opportunities!" "Before taking this course, I was getting decent engagement on my posts, but I had no idea how to turn that attention into real business opportunities. Joe’s value-first approach completely shifted my perspective. By mapping out my soft funnel, I learned how to guide conversations naturally without ever sounding salesy. This course has given me a repeatable system that fits perfectly into my long-term business goals."
— Sarah M.

Growth Consultant & Service Provider

”
"Finally, a Lead Generation Flow That Truly Aligns with My Values." "I used to hesitate to follow up with my connections because I didn't want to feel pushy or use spammy tactics. This course completely changed that. Learning how to identify profile views as buying signals and turn them into natural conversations has been incredibly empowering. Joe makes learning easy and enjoyable while providing the confidence and skills needed to succeed in the field."
— David T.

Freelancer & Practice Leader

”
"A Must-Have System for Any Growth-Minded Professional." "As someone managing a busy professional practice, I needed a conversion system that felt natural and scalable. Joe's background in structured business systems shines through every single lesson. The Content to Conversion path is incredibly clear, and it set the perfect foundation for me to move confidently into ethical client closing. This training series is the ultimate bedrock for anyone launching or scaling a business."
— Elena R.,

Tax Strategist & Accountant

Ready to Master Accounting?

Take the first step towards a successful finance career by enrolling in our 'Accounting for Beginners' course today!

₱999.00

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